In Taiwanese philosophy, Yii, meaning change and transformation, is believed to be the underlying law of Nature.The Birth of Yii and its Brand Spirit
Inspired by this understanding, an ambitious design project, yii, was conceived by NTCRI (National Taiwan Craft Research Institute) and TDC (Taiwan Design Center). It aims to transform traditional craft in the contemporary context through design, in order to bring extraordinary objects to our immensely impersonal environment.
In the first yii collection, the intuitive wisdom of ancient culture is morphed into the design and production of exceptional objects. Focus is placed on skillful craftsmanship and manufacturing processes that are deeply rooted in a harmonious relation between Man and Nature, to finally propose a way of life that is both intelligent and moral.
"Yii"- pronounced as the letter E – is derived from three Chinese characters. The first represents the central idea in Eastern philosophy: the rotation between the sun and the moon, yin and yang- the changing and unchanging laws of nature. The second one represents exquisite craft, and the last one stands for ideas and creativity.